![]() ![]() To some, all that unused space seems to be such a waste. It is the unused space between your elements, that negative space that a lot of designers go crazy about. White space doesn’t necessarily mean that it’s white, but it does always mean the same thing no matter what color it may be. After all, if Coca-Cola changed their color scheme every year or so, do you think it would still bring about the same brand recall that it has now? I think not. Office reports, billboards, banner ads – every single thing associated with the brand should always be consistent. It is all about using the exact same shades, tones, and tints of the exact same color, as well as the exact same font types. When you think about Coca-Cola, do you imagine the colors green or blue? Probably not – your mind automatically jumps to the color red.ĭesigning for a brand is all about consistency. There’s been study after study about color’s effects not only on a person’s moods and emotions, but on their reactions and buying decisions as well.Ĭan you imagine seeing an environmental company using nothing but black and white for their brand? Or a business that wants to exude a professional aura and traditional values using bright neon colors? That, I think, is enough explanation that shows what role color plays in design. It’s unbelievable how much impact color has on everything. Statistics, for example, can be scaled up significantly to draw the eyes of the audience straight to that piece of data. Scaling still proves to be the best way for you to emphasize some details over the others. Now, let’s say you’re working on something that features a lot of text, and not a lot of pictures. Actors with major roles usually have their pictures standing out above the rest, not because they’re taller or bigger than the supporting actors, but because their characters are more important. Scaling is also a great way to emphasize hierarchy. As hinted above, there will be instances when you will have to step away from realism and create stunning effects by sizing some elements significantly smaller or larger than others. Scale is also the best way for you to create drama. For example, if you were to draw an ant right next to a dog, it would only make sense that you make the dog a whole lot larger than the ant (unless the design dictates that you veer away from reality). It basically brings logic into a piece, or takes it away. Scale defines how you will size different elements in a single design. For example, strong leading lines under the name of the brand in a sea of other smaller text will help that name stand out. The moment their moods and emotions have been set, it’s easier to just cruise through your call to action.Īnother role that lines play in web design is the fact that they lead the eyes of the audience towards each page’s focal points. This can be very useful if you’re prompting your audience to respond to certain calls to action. Put a squiggly line beside a straight vertical line, for example, and you’ll start thinking of order and strength on one side and chaos and confusion on the other. What makes lines even more amazing, aside from the fact that they define everything’s form, is the fact that they also translate into emotions and ideas that solicit equivalent reactions. Without them, everything would just blend into each other infinitely, making the world a single blob. ![]() ![]() Even the letters on those keys are made up of lines, some of them straight, some of them curved, some of them slanted. Look anywhere around you and you’ll see lines. Let’s take a look at those principles, and tips for harnessing them in your designs. And beneath the intricacies that come with this lifestyle lie 20 different design principles that make this world a more creative, beautiful place to live in. Something that is carefully weaved into every human reaction and routine. Today, design has become more than just patterns and trends. Designers started to dig deeper into the science behind their audience’s behavior, allowing them to become flexible to what the market demanded. Too safe.īut evolution is inevitable, and designers started to experiment a little more.įrom there, designs became bolder and better. There was a time when design was too controlled.
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